About Me
As a designer who has studied abroad in Singapore, I am passionate about creating engaging and user-friendly designs. My diverse portfolio showcases my expertise in crafting visually appealing interfaces while focusing on enhancing user experience. I am dedicated to understanding the needs of my clients and delivering designs that exceed their expectations.
Why Me?
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Increased profitability
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Enhanced user engagement and application downloads via weekly individual feedback and support.
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Worked in close partnership with the data analysis team to thoroughly comprehend market demands.
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Solution-driven mindset
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Demonstrated problem-solving, communication, and flexibility through remote work with previous U.S. company.
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Gained hands-on experience negotiating with individual clients while working as a freelancer.
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Collaborated with global creative teams on design campaigns for markets: India, Korea, Russia, Brazil, Arabia, Indonesia, Mexico, France, USA, UK.
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Increased ad click-throughs by 5000+ through A/B tested creative kits and trend-driven redesigns.
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Completed full UI/UX design package for Magic Tiles 3 – No.1 Music Game on the App Store. Achieved 4.3-star rating and 13K+ reviews with highly positive user feedback.
Increased profitability
Based on Q1 and Q2 data from 2024, the MEP division of Amanotes pte ltd—now operating as an independent entity—has delivered stronger-than-expected growth after refining its A/B testing strategy.
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On the design side, we adopted a new visual direction: primary red for character-linked elements and primary blue for global icons.
Additionally, we observed that incorporating trending songs into short-form interactive ad creatives significantly improved viewer engagement, and so on.
Moreover, conducted A/B testing on landing page layouts.
Resulting in a 15% increase in CTA click-through rate and a noticeable drop in bounce rate.
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Audience targeting was further optimized with tailored approaches by region, age group, and gender. Profitability was also improved by reallocating ad spend—cutting down campaigns in markets with high click-through but low ROI, and increasing investment in high-performing regions such as Korea, Brazil, and the USA.
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These strategic shifts not only enhanced user engagement and conversion rates but also marked a turning point for MEP in demonstrating how data-driven design and localized marketing can unlock scalable growth across global markets.
